Blutex ltd Privacy Policy

This privacy policy sets out how Blutex ltd uses and protects any information that you give Blutex ltd when you use this website.

Blutex ltd is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement.

Blutex ltd may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes. This policy is effective from 13th August 2011.

What we collect

We may collect the following information:

  • name
  • contact information including email address
  • demographic information such as postcode, preferences and interests
  • other information relevant to customer surveys and/or offers

What we do with the information we gather

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping.
  • We may use the information to improve our products and services.
  • We may periodically send promotional emails about new products, special offers or other information which we think you may find interesting using the email address which you have provided.
  • From time to time, we may also use your information to contact you for market research purposes. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.


We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer's hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about webpage traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement. You should exercise caution and look at the privacy statement applicable to the website in question.


Collecting your Personal Information


We will obtain personal data about you, including but not limited to:


your name, email, postal address, telephone number(s) i.e. your contact details, whenever you complete an online form or make an enquiry;

in general, all data required by Blutex Swimming Pools to offer you its products or services within the scope of and on the basis of the agreement conducted between Blutex Swimming Pools and you/your employer.

We collect and store information when you visit our website. This may include using cookies and similar technologies to monitor site performance and build a profile of our users. When you interact with our services we may identify, for example:


how many times you visit;

what pages you go to within our website(s);

the originating domain name of your internet provider;

identity your browser or device.

Cookies do lots of different jobs, like helping us understand how our website is being used, letting you navigate between pages efficiently, remembering your preferences, and generally improving your browsing experience. Cookies can also help ensure marketing you see online is more relevant to you and your interests.


You can set your browser to block or disable cookies (see the ‘Help’ menu of your browser to see how), but doing this will mean certain personalised features of our websites can’t be provided to you and other parts may also not work properly.

Use of your Personal Information


We use your personal information to facilitate the provision of products and services you or your employer have requested to;


help us identify you and any accounts you or your employer hold with us;


research, statistical analysis and behavioural analysis;

customer profiling and analysing your preferences;


fraud prevention and detection;

billing and order fulfilment;

improving our services.

Disclosure of your Personal Information


Blutex Swimming Pools does not and will not sell, rent or trade your personal information. We only forward your personal data to third parties; (i) in cases specified in these conditions, (ii) in accordance with the agreement concluded with you or your employer, and (iii) in the cases specified below:


to third parties that process your personal data on our behalf (e.g., third party logistics partners);

to third parties that supply products or services to you on our behalf;

to third parties that perform credit worthiness checks or record payment behaviour on our behalf (with your specific permission on each occasion);

to public authorities, courts, police authorities and judicial services that request the data from us or when we are required to do so by law;

to any third party to which we assign our rights and obligations.

Access to your Personal Information


You have the right to request access to any personal data we may hold about you and, to ascertain the accuracy of that information. To apply for a ‘Subject Access Request’, an individual must:


make the request in writing to:
The Managing Director
Blutex Swimming Pools Limited
44 Oakwood
Partridge Green
RH13 8JQ

supply information to prove who they are to eliminate risk of unauthorised disclosure;

supply appropriate information to help us locate the required information.

We allow you to challenge the data that we hold about you and, where appropriate, you may have the data; erased or rectified/amended. If your employer has an agreement with Blutex Swimming Pools and has a responsibility to process your data, we request that you first discuss this with your employer.


We may reject requests that are unreasonably repetitive, require disproportionate technical effort (for example, developing a new system or fundamentally changing an existing practice), risk the privacy of others, or would be extremely impractical (for instance, requests concerning information residing on backup systems).


Security of your Personal Information


Blutex Swimming Pools strictly protects the security of your personal information and honours choices for its intended use. We carefully protect your data from loss, misuse, unauthorised access or disclosure, alteration, or destruction. Your personal information is never shared outside the company without your permission, except under conditions explained above. Inside the company, data is stored on secure servers that are housed in controlled environments to protect against loss, misuse or alteration of your information.


Blutex Swimming Pools will only store your personal data for as long as is necessary for fulfilling the purpose for which the data was collected and for meeting legal, regulatory and/or internal requirements.


Data Retention


Blutex Swimming Pools would keep data on file for a period of 6 years unless otherwise stipulated. Data will be hard erased after this time unless the data subject requests otherwise. Data subjects have the right to request personal data on them in a portable format. Data subjects must request, by letter, stipulating what data they would like access to, and this will be processed within 10 working days. We would send confirmation of this either by email or letter (whichever is most appropriate).


Data Deletion


Subjects of data have the right to be forgotten and erased from records upon request. Subjects must request their data by letter or via email to [email protected], stipulating what data they would like erased and this will be processed within 15 working days. We would send confirmation of this either by email or letter.


Blutex Swimming Pools review the systems in place and aim to improve this continuously. This statement aims to outline its GDPR strategy and policies surrounding data control and processing. This statement is provided to explain Blutex Swimming Pools’s stance on GDPR legislation and compliance. It is subject to change or removal without notice an updated copy will always be available on our website including our privacy-policy




Updated – 23 May 2018

Hope you are enjoying the sun

We are one of the UK's largest online swimming pool stores. This allows us to give you all the products you know and love at a very competitive prices. We are constantly updating our website and always looking for the latest products and designs to keep our customers up to date. .

Contact Us

0845 6048430